Personalized Skin Care

Cherie Price says she used to be self-conscious about her face breaking out. “Being an actor, it’s very frustrating,” says the Los Angeles resident. “You don’t want to worry about people judging you only by your face.”

Cherie had tried for years to find the right acne treatment. While drugstore shelves offered so many options, she never knew which to choose, and those she tried just weren’t right for her. Then she found out about skin iD™ from Neutrogena Corporation, the first personalized acne solution that’s based on an individual’s skin and lifestyle.

At Neutrogena, one of the Johnson & Johnson Consumer businesses, scientists sought a way to personalize skin care so that each person’s acne treatment would meet his or her particular needs.

“We realized if we could create a way to hear from each person about his or her needs, lifestyle and preferences, we could deliver a more effective, personalized solution,” says Bobby Sheikh, launch Product Director for skin iD™ “Because most stores aren’t equipped to help people through the personalization process, we developed products and a distribution model that sells the skin iD™ product line directly to consumers.

Available exclusively through www.skinid.com or a hotline (866) 742-0201, skin iD™ uses a proprietary, dermatologist-developed skin evaluation. The result is a personalized regimen of consisting of three products: a cleanser and two other products, such as a hydrator and an anti-acne treatment or a toner and a moisturizer.

“It takes you through the steps to define your acne problems,” says Cherie, describing the free skin ID™ evaluation on www.skinid.com. “I liked it a lot. It was very personalized.”

The skin iD™ regimens were tested in a randomized double-blind, placebo-controlled study with industry-leading acne treatments. Five hundred participants were given treatments for eight weeks. “The results were spectacular,” say Sheikh. “We could see that we were improving peoples’ lives.”

“I felt amazing and couldn’t stop looking in the mirror,” says Cherie of her results. “It was a life-changing experience, and I saw my face change for the better.”







Pfizer to Offer Free Public Access to Mental Health Assessment Tools

As part of its commitment to improving the quality of patient care, Pfizer (NYSE: PFE) will make available assessment scales used by physicians and others in the healthcare community to support the evaluation and diagnosis of patients suffering from certain mental disorders. For the first time, these users can directly access and download the Patient Health Questionnaire (PHQ) and the General Anxiety Disorder questionnaire (GAD-7) without copyright restriction and at no charge, providing unprecedented access to these valuable and widely used tools for evaluating certain mental disorders.

"By providing unrestricted access, Pfizer is encouraging broader usage of these important patient assessment aids, which we know will help many healthcare providers and their patients," said Freda C. Lewis-Hall, M.D., senior vice president and chief medical officer at Pfizer. "We are listening to the needs of the mental health community and doing what we can to provide the tools needed to make the best possible healthcare decisions."



The PHQ and GAD scales are quick, efficient, validated methods to assist physicians in diagnosing and monitoring their patients. PHQ-9, a widely used questionnaire, is self-administered and utilizes a scoring method to specifically measure depression-related symptoms. In less than a decade, the PHQ-9 has become commonly used by both clinicians and researchers in large federally sponsored U.S. surveys and has been adopted as a standard measure for depression risk and severity by the Veterans Administration, Department of Defense and several integrated health care systems and public health departments as well as the United Kingdom's National Health Service.



"This is an outstanding example of how both industry and academia can work together to improve the accuracy of diagnosis and support better assessments of treatment response and outcomes," said Darrel A. Regier, M.D., M.P.H., director, Division of Research at the American Psychiatric Association (APA). "In the United States, mental disorders are diagnosed based on the APA's Diagnostic and Statistical Manual of Mental Disorders, fourth edition (DSM-IV). A team of experts is currently working on the fifth edition of the manual, and the PHQ-9 is being considered as one measure to be used for assessing depression severity and treatment response."



According to the National Institute of Mental Health, mental disorders affect an estimated 26.2 percent of Americans ages 18 and older - about one in four adults suffers from a diagnosable mental disorder in a given year. Major depressive disorder, which affects approximately 14.8 million American adults ages 18 and older, is the leading cause of disability in the U.S. for ages 15 to 44. Approximately 40 million American adults ages 18 and older have an anxiety disorder.



More than a decade ago, Pfizer, along with research partners Robert Spitzer, M.D. and Janet Williams, D.S.W. from Columbia University and Kurt Kroenke, M.D. from Indiana University, recognized the need for and supported the independent development of dimensional measurement tools for mental disorders to be used by health care professionals. The four original studies that validated the tools represented nearly 10,000 patients. Between 1999 and 2009, more than 560 publications on these assessment aids have been identified.



"The PHQ-9 and GAD-7 tools really are standard measures for physicians to use," said Kurt Kroenke, M.D., one of the co-developers of the tools from the Department of Medicine, Regenstrief Institute for Health Care and Indiana University School of Medicine. "As depression and anxiety are the most common mental disorders in primary care, the PHQ and GAD instruments are important aids for making accurate diagnoses. They propose a number of scaled treatment options for physicians and patients to consider, including watchful waiting; follow-up for repeating the severity measure; counseling, follow-up and/or pharmacotherapy; and referral to a mental health specialist for psychotherapy and/or collective management, depending on the severity of the mental disorder."



The PHQ and GAD instruments, including different variations and translations in nearly 80 languages, are available at www.phqscreeners.com. The site also provides comprehensive instruction documents, articles, a bibliography and a direct point of contact e-mail address.



Pfizer Inc.: Working together for a healthier worldâ„¢

At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more about our commitments, please visit us at www.pfizer.com.